Munin.live works across the entire business. Every part of the business chain is covered and involved in the remuneration. Our main aim is to enhance quality, revenues and activity through value creation and development with a worldwide distribution.
Content from artists, industry professionals, record companies, studios and other interested parties in the music industry can generate revenue and business by having a unified platform for live music.
We believe that medium-sized artists will benefit from a central platform to promote their content – a service that will give them an immediate return on investment and avoid giving up valuable content for an uncertain future benefit.
The artist is the most important player in the entertainment industry – without the artist, there is no entertainment. The economics of the industry needs to be reshaped with this in mind, and we believe we have an important role to play.
These days, live streaming can really vary – from low quality audio and video, all the way up to the highest definition. We aim to solve this common problem whenever a live stream has to be produced and marketed – are there working light rigs? Is there an audience in the hall? Is there a separate sound mix? Is there a chat function? Are there additional cameras?
To solve this, we produce what we call hybrid concerts. We capture the live experience in a venue and give people who can’t be there an opportunity to participate. This opportunity becomes an opportunity for venues, artists and other players to reach out to more people and generate revenue. It becomes a virtuous circle of innovation, return and sustainability in an industry under pressure.
